Where governments, investors and industry meet Africa.
For twelve years, Global Premium Events has organized trade show participations, high-level missions and corporate productions across Africa, the Gulf, Europe and the United States — every project run end-to-end by the same in-house team, from first brief to final report.
“We are pleased to announce that our agency Global Premium Events has been awarded by UK Magazine MEA Markets as ‘Best Global Event Management Company – North Africa’ of the African Excellence Awards 2022.”
UK Magazine MEA Markets · African Excellence Awards, 2022
What We Do
Three services, delivered by one coordinated team — from first brief to final report.
Trade Shows & Exhibitions
Booth design, fabrication, installation and communication for your trade show participation, across France, Morocco, the GCC and the United States.
Missions, Delegations & Business Matchmaking
Official delegations, trade missions and B2B / G2G / G2B matchmaking — structuring the two-way flow of business between Africa and international markets.
Corporate Event Production
Product launches, press conferences, seminars and ceremonies — scenography, technical production, staffing and catering, produced from brief to debrief.
Global Premium Events (GPE) is a 100% women-owned international events and missions consultancy headquartered in Rabat, Morocco. For twelve years, our in-house team has structured trade show participations, official missions and delegations, and corporate productions for companies, chambers of commerce and government institutions — coordinating logistics, protocol, design and production under one roof.
Our work has carried the High Patronage of His Majesty King Mohammed VI and partnered with UNESCO on COP22 / CMP12 / CMA1, the UN Climate Change Conference held in Marrakech. In 2018, GPE was organizing partner to the Africa Trade & Investment Global Summit in Washington, D.C. — with CEO Sarah Zineb Boumouja serving as Head of the Organizing Committee — gathering 2,345 delegates from 92 countries.
Head of the Organizing Committee for the Africa Trade & Investment Global Summit (2018) — now leading GPE's team across Africa, the Gulf, Europe and the United States.
A Glimpse of Our Work in the Field
Moments from missions, trade shows and productions we've delivered — across Africa, the Gulf, Europe and the United States.
Africa Trade & Investment Global Summit, 2018
Three days at the World Trade Center and the Ronald Reagan Building — a ribbon-cutting ceremony, a welcome letter from Mayor Muriel Bowser, live billboard visibility on the NASDAQ Tower in Times Square, and Banco Sol's Coutinho Nobre Miguel among our Mega Sponsors.
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Missions & DelegationsZimbabwe at the Sharjah FDI Forum
An official investment mission, end to end. Our CEO presented the Zimbabwe delegation to H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Ruler of Sharjah, at the stand we built, followed by a meeting at His Highness’s Majlis.
- Visas & travel
- Country stand
- Investor matching
- FDI workshop
VIP & DelegationsAfrica Health Business Symposium IV
VIP, sponsor and high-level delegation management for ministers of health and the African Union, interpretation and investor meetings for non-English-speaking delegations, and session facilitation on stage with Dr. Amit N. Thakker and ministers of health.
- 264 delegates
- 40+ countries
- ~20 ministers
- On-stage facilitation
Official COP22 EventAfrican Purple Economy Forum
“Climate threats, cultural responses”: a COP22-labelled forum under the High Patronage of His Majesty King Mohammed VI and the patronage of UNESCO, at the historic La Mamounia.
- COP22 label
- UNESCO patronage
- Climate & culture
Trusted by Institutions Across Africa, the Gulf & Beyond
A selection of the institutions, chambers of commerce, financial partners and media we've worked alongside over 12 years of missions, trade shows and productions.
Put your brand in front of the people shaping Africa's trade agenda.
Let's structure your next mission.
Whether it's a trade show booth, an official delegation, or a full-scale summit, our in-house team can take it from first brief to final report. Reach out and tell us about your project — we'll get back to you directly.
Tell Us About Your Project